Fashions in faces

Women used to obsess -- or to be supposed to obsess, which is mostly the same thing -- about their noses being shiny. The stereotypical things a woman did when adjusting makeup in public were to fix her lipstick and to powder her nose. The fancy euphemism for the toilet was "the powder room", and you left the table "to powder your nose." Writers described women as shiny-nosed to show that they weren't taking care of themselves.

Nobody cares about that now. No ads try to make us care about that now. What happened, and when did it happen?