Rosemary for Remembrance

I was reading a book on how to train cats recently (it's called 'Train Your Cat To Promote Your Book', how could I resist?) and it said that the way to get a cat to recognise its name was to call it that exclusively and say 'Good, $kitty, good' when petting. I couldn't do it. I've addressed Mycroft as 'Mikey Boo', 'my little ginger ninja' and 'Mr Stripey Legs' just in the last ten minutes.